Frequently Asked Questions
Listed below are some of the more commonly asked questions prospective advertisers have concerning Shop Till You Drop magazine.

How is Shop Till You Drop distributed?
The Marlton/Mount Laurel/Cherry Hill Edition of Shop Till You Drop is mailed to 35,000 shoppers in your area via the US Postal Service.

Do I have to advertise every month?
No, you don't, but perhaps the single most important factor in a succesful advertising plan is CONSISTENCY. Even though consumers may know you're there, they must see your business' name & message on a consistent basis as a reminder.

Do I need to mail to all
the homes in the zone?
Yes. We print only one book per zone, per month. It is actually in your best interest to advertise to your "secondary" market. You may be surprised at the distance consumers will travel to shop at a good store.

Do you mail to target markets?
Shop Till You Drop is mailed to carrier routes within a zip code. This type of mailing, although not targeted, is reaching every type of demographic in that area.

Can I choose where my ad
is placed in the book?
Shop Till You Drop offers "premium placement" at an additional charge and subject to availability, but otherwise page placement is random.

Do I have to offer a discount
or coupon in my ad?
No, but a coupon serves a few purposes. First of all, it allows you to track which ad copy or advertising medium is receiving the best response. Secondly, a coupon motivates the reader to action, turning a prospect into a customer. However, some business types do not lend themselves to coupons, so
therefore coupons are not mandatory.

I've tried similar advertising
products in the past.
Why should I use Shop Till You Drop?
Although similar to other advertising media, Shop Till You Drop is different in the following ways:
• High quality format
• Low cost per home
• Wide coverage area
• Advertisements only
• Monthly mailings
• Magazine format gives the
"Bound-advantage"
• Various ad sizes to fit all budgets
Years of experience

Shop Till You Drop has taken the best features of all the other forms of advertising and combined them to create one superior product designed to help build your business.

I don't have any artwork ready.
Can you design my ad?
Shop Till You Drop designs your ad so you don't have to spend time on it. There is no additional charge for ad design and you will see a proof of the ad before it is printed. Your rep will spend time with you and offer suggestions as to how your ad can increase your business.

What is the response rate
of Shop Till You Drop clients?
Since Shop Till You Drop has a wide variety of business types, it is nearly impossible to determine a single rate of response. However, the majority ofour clients are delighted with the amount of business their ad generates.